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Our journey


Toyota was built on the Japanese principle of Kaizen, which means continual improvement. Every day provides a new opportunity to move New Zealand forward.

Mobility, sustainability and community are our focuses to get to a better Aotearoa for all. Life is a journey, and we want everyone to enjoy their ride. Let’s Go Places.

To active communities

From grassroots sport to representing New Zealand on the global stage, we’re proudly supporting dedicated Kiwis to bring communities together. Celebrating active lifestyles through participation, diversity and inclusion. 

To future mobility

We’re committed to creating a future where no one is left behind. A place where vehicles are smarter and safer than ever before. Where everyone has access to mobility solutions to suit their needs. From cars to car sharing schemes, micro mobility to human support robots, we’re taking big steps towards a mobility future for all.

To a sustainable future

Our vision of tomorrow is sustainable. Because there's nothing more important than our beautiful country we're lucky enough to call home. We’re working on making low-emission vehicles accessible and affordable for all. And we’re continuing to innovate mobility technology to run on clean energy - from Electricity to Hydrogen and beyond. So let’s shape a better tomorrow, together.

2023 Sustainability Report

Our 2023 Sustainability Report has arrived and we’re continuing to push towards a carbon neutral future by 2050, including reducing the emissions from vehicles we sell in New Zealand. We’re dedicated to a 46% reduction in greenhouse gas emissions by 2030, with further electrification of our fleet and a commitment to programmes that introduce mobility for all. Take a look at the strides we've made.


It starts from within

We’re committed to having a positive impact on Aotearoa and we know change is best led by action. Every Toyota Store in New Zealand has Toitū enviromark diamond certification and we're proudly a founding member of the Climate Leaders Coalition and Sustainable Business Council, reflecting our long-term commitment to sustainability.


These are our people

Meet the New Zealanders helping us push Aotearoa forward. Our Brand Guardians encapsulate who we are as a company. What we stand for. And where we're going.

These incredible humans are helping us reach a better place by inspiring the nation through their amazing achievements. As well as invaluable work in the areas of community, sustainability and mobility. Let's go to a better tomorrow, together.


The latest from Toyota


Fraser Hart takes over the helm at Manawatu & TRC Toyota

Fraser Hart will replace Debbie Hart as Chief Executive Officer at Manawatu Toyota from June 1, 2024. Fraser started at Manawatu Toyota in 2003 as Used Vehicle Sales Consultant and worked his way through various sales and branch management roles...

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Customer focus and community support underpin Toyota’s Trusted Brand Awards

Toyota New Zealand’s commitment to a customer-centric culture and community investment has earned it two Reader’s Digest Most Trusted Brand Awards, for new and used vehicles. For 19 years in a row, Toyota has gained the Reader’s Digest Most Truste...


Toyota NZ proud to support safer communities through road safety education programme

One year on, Toyota New Zealand continues its support of Road Safety Education Limited’s RYDA programme to accelerate national progress in reducing road deaths by providing world-class safety education to Kiwi rangatahi (young people). RYDA provid...