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Our journey


Toyota was built on the Japanese principle of Kaizen, which means continual improvement. Every day provides a new opportunity to move New Zealand forward.

Mobility, sustainability and community are our focuses to get to a better Aotearoa for all. Life is a journey, and we want everyone to enjoy their ride. Let’s Go Places.

Best reputation in the country

We’ve just been named as the business with “the best reputation in the country” after being awarded the top placing on the Kantar Corporate Reputation Index (CRI) for the first time ever, for which we’re both extremely delighted and very humbled.

A big thank you goes out to our Toyota team, and all of New Zealand for your support.

However, being number one isn’t a destination. It’s more so validation that we’re doing things right on our journey we’re on. A journey to help make a greater New Zealand for everyone. Thank you.

To active communities

From grassroots sport to representing New Zealand on the global stage, we’re proudly supporting dedicated Kiwis to bring communities together. Celebrating active lifestyles through participation, diversity and inclusion. 

To future mobility

We’re committed to creating a future where no one is left behind. A place where vehicles are smarter and safer than ever before. Where everyone has access to mobility solutions to suit their needs. From cars to car sharing schemes, micro mobility to human support robots, we’re taking big steps towards a mobility future for all.

To a sustainable future

Our vision of tomorrow is sustainable. Because there's nothing more important than our beautiful country we're lucky enough to call home. We’re working on making low-emission vehicles accessible and affordable for all. And we’re continuing to innovate mobility technology to run on clean energy - from Electricity to Hydrogen and beyond. So let’s shape a better tomorrow, together.

2023 Sustainability Report

Our 2023 Sustainability Report has arrived and we’re continuing to push towards a carbon neutral future by 2050, including reducing the emissions from vehicles we sell in New Zealand. We’re dedicated to a 46% reduction in greenhouse gas emissions by 2030, with further electrification of our fleet and a commitment to programmes that introduce mobility for all. Take a look at the strides we've made.


It starts from within

We’re committed to having a positive impact on Aotearoa and we know change is best led by action. Every Toyota Store in New Zealand has Toitū enviromark diamond certification and we're proudly a founding member of the Climate Leaders Coalition and Sustainable Business Council, reflecting our long-term commitment to sustainability.


These are our people

Meet the New Zealanders helping us push Aotearoa forward. Our Brand Guardians encapsulate who we are as a company. What we stand for. And where we're going.

These incredible humans are helping us reach a better place by inspiring the nation through their amazing achievements. As well as invaluable work in the areas of community, sustainability and mobility. Let's go to a better tomorrow, together.


The latest from Toyota

Dame, Lisa, Cameron, Emma-960x540

New Zealand’s Olympians and Paralympians inspire through latest Toyota campaign

With the Paris Olympics and Paralympics just a few weeks away, three experienced Olympians and a Paralympian who are also Toyota Brand Guardians are sharing their unique journeys with New Zealanders as part of the Toyota Let’s Go Places brand...


Toyota named New Zealand’s top corporate in Kantar Corporate Reputation Index for the first time

Toyota New Zealand has been named as the business with “the best reputation in the country” after being awarded the top placing on the Kantar Corporate Reputation Index (CRI) for the first time ever. Established by Kantar and Wright Communications...


Fraser Hart takes over the helm at Manawatu & TRC Toyota

Fraser Hart will replace Debbie Hart as Chief Executive Officer at Manawatu Toyota from June 1, 2024. Fraser started at Manawatu Toyota in 2003 as Used Vehicle Sales Consultant and worked his way through various sales and branch management roles...