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Explore the Prius Prime range

Charge Ahead

Prius Prime combines the attributes of the popular Prius, with the added capability of plug-in charging for greater EV driving range.

Features

Strikingly electric design paired with unparalleled technology, the Prius Prime is the must have efficiency expert.

Plug-in Hybrid Technology

Prius is in its Prime

Prius Prime was awarded the World Green Car title in 2017 and is another step towards Toyota Motor Corporation’s world-wide goal of reducing its fleet CO2 emissions by 90 per cent by 2050 through the use of a variety of hybrid, electric and fuel cell vehicle technology.

This Plug-in Hybrid isn't just cost effective to run, it's a huge leap forward in efficiency, driving performance, and innovation. The Prime’s enviable environmental credentials include an electric vehicle range of up to 51.9km (city driving), a weighted combined fuel consumption of just 1.5 L/100km* and CO2 emissions of just 34.91 g/km*.

*Fuel Consumption figures are tested under controlled conditions and are provided for comparison purposes, actual results will vary according to vehicle usage and operating conditions.