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Explore the Prius Prime range



Charge Ahead

Prius Prime combines the attributes of the popular Prius, with the added capability of plug-in charging for greater EV driving range.



Features

Strikingly electric design paired with unparalleled technology, the Prius Prime is the must have efficiency expert.

Plug-in Hybrid Technology

Prius is in Its Prime

Prius Prime was awarded the World Green Car title in 2017 and is another step towards Toyota Motor Corporation’s world-wide goal of reducing its fleet CO2 emissions by 90 per cent by 2050 through the use of a variety of hybrid, electric and fuel cell vehicle technology.

This Plug-in Hybrid isn't just cost effective to run, it's a huge leap forward in efficiency, driving performance, and innovation.The Prime’s enviable environmental credentials include an electric vehicle range of up to 63 kms, a weighted combined fuel consumption of just 1 litre per 100 kms* and CO2 emissions of just 22 g/km.

The Prime has pedestrian detection and Road Sign Assist added to the Toyota Safety Sense package of electronic safety system, and also gains intelligent park assist, intelligent clearance sonar (front and rear parking sensors), and tyre inflation warning.

*Fuel Consumption figures are tested under controlled conditions and are provided for comparison purposes, actual results will vary according to vehicle usage and operating conditions.

Interior

Leather or Fabric? It's Your Choice!

Heated front seats and black fabric is standard throughout, or black leather accented seats are available as an option. A dedicated central console for the convenience of rear seat passengers, offering storage and cupholder functionality.