17 February 2010 /
UNIQUE STYLING REFLECTS
HYBRID CAMRY IMPORTANCE
Building on the attractive style of the recently updated Toyota Camry, the Hybrid Camry offers unique styling cues which set it apart as the technological leader.
The unique styling of Hybrid Camry has been driven by a need to accommodate significant technical innovations.
The new package has placed emphasis on styling to provide solutions to positioning of key hybrid components and the movement of cooling air.
The design of Hybrid Camry has been a closely co-operative venture between styling and engineering.
At the front, Toyota stylists have pursued a design that projects Hybrid Camry's superior aerodynamic performance and innovation.
The newly designed front mask features blue-tinted headlamp extensions, a signature feature for Toyota hybrid vehicles.
The unique front bumper shares styling cues with the third generation Prius, providing aerodynamic and cosmetic benefits.
The sharp outer edges of the bumper flow into the sides of the vehicle with almost-flat side faces that aid air flow.
Satin-chrome finishes are found on the radiator grille and boot lid garnish, giving an innovative and luxurious feel. A reversing camera is integrated into the boot lid garnish for both models.
Hybrid badges are displayed prominently on the front guards and on the boot lid.
Rear combination lamps have a clear cover and include LED lights that use less power and therefore contribute to lower fuel use. They also illuminate faster than conventional bulbs to warn following drivers.
Covers under the engine, rear floor and fuel tank improve airflow and contribute to an overall drag coefficient of 0.27 - among the best in mass-produced family cars.
Both Hybrid Camry models have 16" ten spoke alloy wheels.
Toyota New Zealand General Manager of Sales and Operations, Steve Prangnell said, The development of this new model is a crucial step towards gaining wide acceptance of Toyota hybrid vehicles in the market."
The final design meets Toyota objectives by fusing the premium image of the conventional Camry with the innovation of a hybrid vehicle.
Hybrid Camry is available in nine exterior colours: Diamond White, Crystal Pearl, Silver Ash, Liquid Metal, Ink, Wildfire, Sakana Silver, Arctic Frost and Reef.