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In early 2011 Pacific Toyota came up with an innovative idea to enhance the Hilux brand by creating a customised version of New Zealand's most iconic Ute. They called it the HILUX OUTLAW and commissioned a distinctive logo to be designed to reflect the ‘rugged’ good looks of the newly accessorised vehicle.
The concept, to accessorise a standard Hilux SR5 in such a way that it would stand out from the rest and add value beyond the purchase price, has been achieved and the OUTLAW brand is now marketed successfully throughout New Zealand.
Seeing the success of the HILUX OUTLAW we put together a customised OUTLAW version of the Fortuner model too, and introduced our additional NV-S Styling Package, available with both new Camry and Corolla models.