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Toyota has strong hybrid electric month amidst increasing electrification focus


Toyota New Zealand’s electrified vehicle sales continue to be strong, with the RAV4 and Corolla taking spots 2 and 3 in the top 10 vehicles for October.

While Toyota competed well across its diverse portfolio of compact cars, SUVs, utes and vans, its overall new vehicle hybrid sales were at 42%, with a year-to-date average of 38%.

Toyota New Zealand Chief Executive Officer, Neeraj Lala says Toyota is currently experiencing staggering consumer demand for its hybrid electric product range.

“We are seeing customers choosing to move to an electrified product, with the ratio of hybrid to petrol/diesel sales sitting at over 40%,” he says. “For the month of October with the RAV4 alone we delivered 869 vehicles, of which 86% were hybrid electric variants (745).”

The increased percentage of hybrid sales has seen the overall average CO2 emissions for Toyota drop to 149gm/km which is a 2.6% decrease on the previous month*.

“A year ago, it would have been unprecedented that kiwi customers were prepared to wait for their vehicle. We are now seeing the benefits of our business shift to an agency model with the transparent driveaway price, customers know what they are going to pay when ordering their vehicle.”

Under Toyota’s agency pricing model, the pricing includes all on road costs and is transparent to customers which gives them the peace of mind that they know what they will pay when placing their order.

As part of Toyota’s agency model, customers also have a capped price servicing rate under the Toyota Care Service Advantage, which ensures transparency of pricing when servicing your new Toyota at the recommended servicing schedule.

“We have seen a 90% ‘Service Advantage’ utilisation for 1st year ownership, which shows our customers are enjoying the value and certainty of the capped pricing servicing,” says Neeraj.

“Toyota Care Service Advantage also provides customers the protection against rising servicing prices.”

“96% of the parts required for your servicing are available through our Palmerston North based parts warehouse,” says Neeraj.

“We made the decision to carry extra parts stock in our warehouse to provide servicing continuity across over 70 sites around the country through Toyota Stores, trade garages, and collision repair shops meaning we are able to help more kiwis get their vehicles back on the road.”

Lexus New Zealand also had a strong sales month and is on track to deliver a record number of vehicles for 2021, with a 69% mix of electrified product.

“We are excited to announce the arrival of some exciting new electrified product, including the new UX300e which is close to being sold out for this year already,” says Neeraj.

*The average CO2 for Toyota sales in September was 153g/km