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We believe that good things stand the test of time.
For the past 19 years Toyota New Zealand has been a platinum sponsor of the Sanitarium Weet-Bix Kids TRYathlon (SWKT), helping kids to stay active and healthy through a programme of participation. It’s about getting out there, giving it a TRY, achieving a personal best, and improving confidence and self-esteem.
Open to kids of all abilities between the ages of seven and 15 years, the TRYathlon consists of a swim followed by a cycle and then a run. Participants can complete the course individually or as part of a two-person team.
Each participant is a winner and is awarded a medal as they cross the finish line. Following Toyota Motor Corporation’s global partnership of the 2020 Tokyo Olympics, Toyota New Zealand has partnered with the New Zealand Olympic and Paralympic committees for the next eight years to activate the ‘Start Your Impossible’ global campaign.
Toyota New Zealand will be launching Start Your Impossible through our on-site activities at the 2018/2019 SWKT series.
Starting off with an A5 flyer included in the SWKT registration pack, SWKT participants are encouraged to think about and write down their ‘IMPOSSIBLE goals’. Help or advice is only a click away at www.toyota.co.nz/swkt, which includes pep talks from Toyota ambassadors Dame Valerie Adams, Olivia McTaggart, Josh Junior and Andy Maloney. Plus... the winning entrant will receive a surprise visit from Toyota ambassador and Olympian Dame Valerie Adams at their school!
To enter, SWKT participants will need to bring along their completed forms to the Toyota tent on their event day and submit them at the entry box at the Toyota site.
“Olympians don’t become Olympians overnight. It often starts with dreams and goals at an early age. This makes the Sanitarium Weet-Bix Kids TRYathlon the perfect opportunity and setting for kids to have fun as they work towards and reach their ‘impossible’ goals,” says Toyota New Zealand General Manager Marketing and Information Services Andrew Davis.
In addition, on-site at the Toyota tent each participant will have the chance to have their photo taken on the ‘mini-Olympic podium’. When the parent/caregiver uploads their image to their Instagram account using hashtag #startyourimpossiblenz a Polaroid photo will be printed on the spot!
SWKT participants can also try their hands at playing an actual Paralympic sport, ‘Boccia’ (pronounced ‘botchya’), which is a target game similar to pétanque where the coloured balls need to get as close to the ‘jack’ (the target ball) as possible. Each winner will receive a temporary tattoo and go into the draw to win a ‘Start Your Impossible’ prize pack, announced at the prize giving. There will also be a rings game for kids to have a go at!
Registrations for the SWKT are now open at www.tryathlon.co.nz.