07 November 2016 / Corporate
Every year, one of the largest global art contests for children, the Toyota Dream Car Art Contest, invites children from all corners of the globe to share ideas about the future of mobility by drawing their dream cars.
For 2017, Toyota’s Dream Car Art Contest takes a new turn with a trip to Japan confirmed for one lucky Kiwi kid to represent New Zealand in the World Contest simply by drawing their dream car.
The competition – open from November 1, 2016 to February 15, 2017 - encourages young artists up to the age of 15 to pen their creativity, and foster their dreams and imagination through art and design.
“This year we are delighted to be able to offer one of our winning entries a special opportunity to go to Japan,” says Susanne Hardy, Toyota New Zealand’s Marketing Manager.
“When you give children the forum to dream and shape our future and have fun while doing it, the ideas that come through are awe-inspiring and really positive.”
The contest takes place in two stages; the National and the World Contest. Winners of the New Zealand contest each take home an iPad mini with their artwork going on to represent New Zealand in the World contest held in Japan.
At the World Contest, a panel of judges will allocate Gold, Silver, Bronze and Best Finalist awards for each age category. Winners are invited to Japan to attend a ‘Dream Car Art Contest’ award ceremony in August while – for the first time - one lucky chosen Kiwi kid is guaranteed to go along for the ride.
Artworks are judged based on a criteria made up of three key components; the message, the uniqueness and the art characteristics.
Judges of the Toyota Dream Car Art Contest are seeking a Dream Car concept that was clearly understood, expressed from a unique viewpoint and demonstrated artistic elements such as colour, structure and technique.
Since 2004, the Toyota Dream Car Art Contest has been held as part of Toyota’s social contribution initiatives. In 2016 alone, there were 875,000 entries from approximately 81 countries and regions around the globe.
Toyota New Zealand has been involved with the Dream Car Art contest for the past three years. It provides an opportunity to cultivate children’s imagination and artistic expression through the creation of artworks.
For more information on submitting an entry, visit our website here: http://www.toyota.co.nz/DreamCar