05 June 2012 / Vehicles
The countdown is on - Toyota New Zealand today announced that the fun is back with the upcoming introduction of the Toyota 86, available to buyers with all levels of budget and passion.
The Toyota 86 will go on sale in August with an expansive line-up aimed at anybody wanting to reignite their love of driving and having fun. Initially, Toyota will kick things off with six new models with more planned to come, as it moves to take online customisation to a whole new plane.
The Toyota 86 range is designed to deliver an adrenaline-fuelled driving experience for novices and experts alike, yet comes at an incredibly affordable price - much like the iconic Toyota AE86 model it is a reincarnation of.
Toyota New Zealand General Manager of Product Planning Neeraj Lala says: "The wait is almost over with the 86 about to be unleashed on New Zealand. The new 86 will deliver a whole new level of fun and passion behind the wheel."
"We plan to offer the Toyota 86 range at a price level that is accessible to as many New Zealanders as possible with the six-model range starting at just over $40,000, and utilising an innovative launch strategy to engage customers."
"The 86 is all about creating thrilling fun behind the wheel. It has taken overseas markets by storm," says Neeraj Lala.
"The Toyota 86 range will ignite New Zealand sports car fans with the introduction of a bespoke, factory TRD special edition, planned to be built in limited numbers. Customers will need to be quick with only 20 TRD cars planned."
The Toyota 86 marketing campaign will also break new ground, setting the benchmark for customer engagement and conversation.
To help enthusiasts get ready for the 86's arrival, Toyota has launched a special 86 Facebook fan pagehttp://www.facebook.com/Toyota86nz featuring a competition where one lucky Kiwi will get the chance to drive the red-hot 86 for 86 days.
Neeraj Lala says fans who follow the Facebook page will be the first to hear some exciting future announcements, including special fan events.
"The launch of this Toyota 86 is going to redefine the way car companies engage and listen to their customers."
Neeraj Lala says that customers will ultimately determine their own level of customisation and this car is a perfect choice, as that's the original design intention behind the 86.