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Manawatu & TRC Toyota
Meet the team
Fraser Hart
CEO
Starting out as a Used Vehicle Consultant in 2003, Fraser has grown through the business, to General Manager of Sales and on to Group General Manager in 2023. In 2024, Fraser stepped into the CEO role. A proud father of Tommy and Millar, he loves to soak up time with his family. Fraser continues to fuel his passion for Kartsport, racing himself while also providing unwavering support to the Manawatu Kartsport community.
Daniel Snedden
Vehicle Manager
Originally from England, Dan headed off traveling in 2004 and has never looked back! He spent four years in Doha and six in Vietnam coaching sports and working in schools, before trading the tropics for the more unreliable NZ weather in 2022. Dan was part of our Palmy sales team before he headed off on his travels, and rejoined the team on his return to New Zealand. In 2023, Dan took on the role of Vehicle Manager in Masterton. When he's not at work, you'll find him go-karting, playing football, or doing a spot of DJing!
Renee Roeske
Vehicle and Finance & Insurance Consultant
Renee joined us in 2020 after moving to the Wairarapa from Nelson in 2019. Her work experience is all in the car industry where she started out in F&I and moved to sales. Outside of work, Renee enjoys horse riding, diving, fishing, trail rides and motorcross.
Jay Prins
Vehicle and Finance & Insurance Consultant
Originally from the Netherlands, Jay made the permanent move to New Zealand in 2017 to be with his wife. Over the years he has worked for a number of different car brands, and brought his knowledge and expertise to our Toyota team in early 2025. Outside of work, he enjoys off-roading, spending time with his two dogs, and hanging out with friends and family!
Serin Edwards
Branch Manager
Serin started with us in 2006 as an apprentice, worked his way up to DMT status and was our Service and Parts Manager for 6 years before taking on the Branch Manager role in 2023. He enjoys football, restoring his classic vehicle and spending time with his wife and two children.
Maureen Coulson
Service Advisor
Maureen has been a part of the Toyota family for over 20 years, starting her career in the Hutt Valley before joining TRC Masterton over 16 years ago. After a couple of years of retirement and enjoying life in her motorhome, we managed to convince Maureen to rejoin our team in early 2023, and she is loving being back on the front service desk! When she's not at work, she's out on the golf course or playing bowls, or spending time with her four great-grandkids!
Coco Kaye
Service Advisor
Coco is an adventurer and loves to go away with her partner in their van to explore New Zealand. On her days off from the service desk, Coco is a homebody but loves to take her dog out to the beach and bush walking.
Faith Croawell
Parts & Service Advisor
Faith grew up in Auckland and moved around the country a bit before settling in the Wairarapa and joining our team in mid-2024, swapping the big city for a more laid-back lifestyle. She loves learning new things and has worked in roles with lots of variety, making her perfect for our Parts & Service team! Faith loves the outdoors, and you'll find her out tramping and enjoying nature when she's not at work.
Aaron Smith
Technician
Aaron has been with Toyota for 13 years as a Diagnostic Master Technician, and after a short time away, rejoined our team in 2019. His hobbies outside of work are playing guitar and riding his motorbike.
Jade Paku
Technician
Jade joined our team in 2019, bringing with him over 20 years of experience in the industry. In his spare time, you’ll find him online gaming or out in nature riding his mountain bike.
Aaron Williams
Technician
Aaron has spent most of his life in Upper Hutt and is making the move closer to family in the Wairarapa. He started out as a mechanic in a Toyota workshop before taking some time off the tools and working his way up in the parts world for 15 years in central Wellington. Feeling the need to get back to his mechanical roots, Aaron joined our team in early 2025. He loves to keep busy and spends his time surrounded by his pets, family, and anything with wheels!
Nathaniel Davies
Apprentice Technician
Local lad Nathaniel joined our team in 2022 as a workshop assistant while completing his Level 3 certificate in automotive engineering, and moved into an Apprentice Technician role later in the year. He's been surrounded by vehicles all his life, and works on his own cars in his spare time. Aside from motor mechanics, Nathaniel reckons he's also pretty good at building computers!
Fletcher Carrig
Apprentice Technician
Fletcher is born and raised in Masterton. During his spare time, he stays active doing skateboarding, surfing, hunting and playing rugby!
Kyle Davies
Apprentice Technician
Kyle is a farm boy that has always lived locally. He was working as a builder and working with our friends at Pūkaha National Wildlife Centre. Kyle joined us in 2023 to finally pursue his interest in the automotive industry. He is often on adventures with his motorbike around the area.
Koby Dennes
Apprentice Technician
Koby has lived in Greytown his whole life. While doing his panel beating apprenticeship, he decided he was looking for more of a challenge and joined our workshop team in mid-2024. His passion for cars runs in the family, and he works on his own project cars in his free time.
John O’Regan
Groomer
Originally from Porirua, John spent time in Australia before moving to Masterton in 2002. Prior to joining our team in 2020, John worked in the wool, printing and car industries. He loves motorbikes, horses and spending time with his family.
Chais Grant
Vehicle Groomer
Being a car and motorsport enthusiast, Chais had been in the industry for three years before joining the Masterton team. In 2023, Chais and his partner had their first child after moving to Masterton from Tauranga. He now enjoys the slower-paced and peaceful environment in Masterton. Outside of work, Chais is an avid diver and also does some drifting.
Serin Edwards
Branch Manager
Serin started with us in 2006 as an apprentice, worked his way up to DMT status and was our Service and Parts Manager for 6 years before taking on the Branch Manager role in 2023. He enjoys football, restoring his classic vehicle and spending time with his wife and two children.
Lincoln Chapman
Parts Manager
Lincoln joined the team in 2015, coming from a background in animal care with Wellington Zoo and a local Vet. Lincoln loves to spend time with his wife and children, and squeezing in a bit of gaming when he can.
Faith Croawell
Parts & Service Advisor
Faith grew up in Auckland and moved around the country a bit before settling in the Wairarapa and joining our team in mid-2024, swapping the big city for a more laid-back lifestyle. She loves learning new things and has worked in roles with lots of variety, making her perfect for our Parts & Service team! Faith loves the outdoors, and you'll find her out tramping and enjoying nature when she's not at work.
Debbie Hart
Chief Operations Officer
Debbie has over 30 years’ history with Manawatu Toyota, having been here for 14 years before purchasing the company in 2004. When she’s not hard at work she can be seen out walking her dogs. She also loves getting on her bike and cycling around the Manawatu, or spending time out at the beach.
Serin Edwards
Branch Manager
Serin started with us in 2006 as an apprentice, worked his way up to DMT status and was our Service and Parts Manager for 6 years before taking on the Branch Manager role in 2023. He enjoys football, restoring his classic vehicle and spending time with his wife and two children.
Matt Crosswell
Group Used Vehicle Buyer/Group Sales
Matt is a Palmy lad through and through - he attended Boys High, completed a Bachelor of Communications degree at Massey University, and worked at Toyota New Zealand for two years. He was part of our F&I team from 2018 - 2022, and re-joined us as Group Vehicle Buyer in early 2023. He's passionate about sport and he also enjoys hanging out with his friends, and doting on his beautiful family.
Mark Baynes
Facilities Caretaker
Originally from Northern England, Mark made the move to New Zealand in 2008 and hasn't looked back! He joined our team in early 2025, bringing with him a heap of experience from his caretaker and property maintenance roles at local schools. Outside of work, Mark's lifestyle block keeps him out of trouble, and he enjoys a good meal out with his lovely wife!
