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Believe Magazine talks to Alistair Davis, CEO of Toyota New Zealand, about the Drive Happy Project


Believe Magazine - Issue 17


The Art of Change

A few years ago when on a trip to Japan I bought this bowl which I thought was absolutely perfect.

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Driving Innovation

Whether it be alternative energy sources, interconnected traffic and safety systems, human-assisting robots or new modes of personal transport, Toyota is constantly focused on developing for the future.

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Boat Ramp Etiquette

As we all rush to go fishing over summer with boats in tow, there's a real log-jam in the road that can cause all kinds of congestion and angst.

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In this issue we announce a new car buying experience for Toyota customers. We introduce the Drive Happy project and explain how changes will assist in creating a more pleasurable ownership experience.

As a consequence the new vehicle distribution model is changing for Toyota and its Dealer network. Toyota New Zealand will sell new vehicles to customers under an agency structure, with dealers being an agent for Toyota New Zealand. 

This issue unpacks what has brought about this shift and what this means for you, our customer. There is a range of content within Believe that touches on all aspects of believing a better tomorrow starts today. From our ambassadors talking about innovation, what Believe means to them or providing a basic guide to boating etiquette, or young athletes believing that they have what it takes to succeed. We can all somehow relate to how a better tomorrow can start today.


Five Go Faster

This year the Castrol Toyota Racing Series attracted five Kiwi drivers - and what a diverse group they were!

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Nick Cassidy

He wears that boyish, and slightly impish 'boy next door' look and a slightly unruly floppy fringe of blond hair.

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I've Got Your Back

How to talk about: Bullying

Bullying is very distressing. Children need to know that they have our support and not our contempt. They can be afraid to tell anyone else what is going on in case they get into more trouble with the bullies. Every child needs to know that they have a safe person on their side who will take them seriously.

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Blueprint for Success

An exciting new era in America's Cup racing was recently unveiled as the concept for the AC75, the class of boat to be sailed in the 36th America's Cup, illustrating a bold and modern vision for high performance, fully foiling, monohull racing yachts.

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Great Southern Land

Living in the South Island, you can't help but notice the number of 4WDs on the road.

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Encouragement, Empowerment & Enthusiasm

Glen has been with GWD since 1995, starting his career at Clarks of Southland Toyota as an apprentice technician, gaining the highest of Toyota's technical qualifications as a Diagnostic Master Technician and being Lexus qualified and a hybrid specialist.

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