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Thousands of eager young athletes started their own impossible recently by entering the Sanitarium Weet-Bix Kids Tryathlon. A total of more than 31,900 kids aged between 7 and 15 entered in 18 events scattered across the country - a record number of entries.
We’ve had a lot of fun this season, bringing ‘start your impossible’ to life through involvement with and support of the Sanitarium Weet-Bix Kids Tryathlon, following our support of the 2020 tokyo olympics, of which Toyota Motor Corporation is a global partner.
From olympic and paralympic athletes who attended schools tour visits across New Zealand, to on-site activities including an olympic-themed podium, kids could have their photos taken on for parents to take away a free instagram polaroid photo.
To bring alive the ‘start your impossible’ concept, each participant was given a card in their registration pack. The card contained an inspirational message from toyota ambassador and olympian dame valerie adams to start them thinking about making goals, and some key tips to start their own impossible goals.
After reading dame valerie’s message they could check out some training tips and advice from Toyota athletes, pole vaulter Olivia Mctaggart and Emirates Team New Zealand yachtsmen Andy Malone and Josh Junior by visiting toyota.co.nz/swkt. These young athletes shared some inspiration in setting goals.
It was then up to the tryathlon entrants to write down their goals and aspirations, then take their completed entry forms to the Toyota tent at their local events. This put them in the draw to win a school visit from dame valerie. Toyota’s marketing sponsorship coordinator, Kylie Cotton, says more than 1,500 Weet-Bix tryathlon participants submitted cards outlining their impossible goals.
“It’s so encouraging to see kids taking up the challenge and writing down their seemingly impossible goals. It gets our kids thinking about setting goals from a young age… wouldn’t it be neat if some of these kids reach their goals and we’re writing about them in a few years?”
Key messages included in Dame Valerie’s message were that setting a goal starts with writing it down and working out the steps that are going to get you there. She wrote that a goal has to be measurable and have a timeframe, so you know how close you are to reaching it.
Dame Valerie says, “The important thing to remember is to have fun and enjoy following your goals and know that you can do it. Even though it might feel impossible, if you keep going you’re guaranteed to get there eventually.”
At Believe magazine, some of the goals our athletes of the future were striving for inspired us and were too good to not share.