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Toyota has a long-term view on product responsibility

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Toyota has a global vision of future ‘eco-cars’ which have no negative environmental effects and help the transition to a low carbon society.

Transport is New Zealand’s second largest source of greenhouse gas (GHG) emissions, and we rank fifth highest among OECD member countries per capita. New Zealand's vehicle fleet is among the oldest in the developed world, and one of the least fuel efficient.

Toyota supports the government’s commitment to the Paris Agreement on Climate Change. In order to advance the use of lower emitting vehicles, we at Toyota New Zealand have set targets to reduce the emissions of the vehicle mix we sell here.

We have a hybrid electric vehicle target of 30 per cent of all our new vehicle sales by 2020. This will be helped by Toyota Motor Corporation’s plan to have every model available as a dedicated electrified model or with an electrified option by 2025.

Reducing GHG emissions goes well beyond product specification. We take a broad view of GHG emissions from our operations – from raw materials to manufacturing, customer use and the product’s end of life.

We developed the below value chain diagram to identify the impacts and opportunities linked with the life cycle of our products and services.

Toyota New Zealand’s operations are focused on sales, marketing and the distribution to retail outlets. But we are also concerned with activities ‘upstream’ (material extraction, suppliers, production) and ‘downstream’ (customer use, product recycling and disposal) of our business.

Our overall objective is to create value for our business, consumers, partners and suppliers, and reduce negative environmental and social impacts.

The value chain approach shows that many of the biggest impacts from our business activities occur outside our direct control, and we need to collaborate, influence and develop stronger partnerships with suppliers and the wider industry.

Toyota New Zealand 2018 Value Supply Chain