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Toyota New Zealand have aligned with the Department of Conservation and have agreed to work together to support a new conservation programme for Kiwi kids.
The five year partnership, will connect Kiwi kids with New Zealand’s natural environment and inspire them to take action for nature in their back yards and communities.
New Zealanders are increasingly living sedentary lives and spending more time on screens – and the connection to nature within our future generations is under threat. Studies have shown the positive links between direct experiences in nature and children’s mental, emotional and physical health and well-being.
Over the next five years, DOC and Toyota will work together to motivate Kiwi kids and their families to get out and explore the special places that are right on their doorstep and encourage them to take action to protect our natural environment.
Lou Sanson, Director-General of the Department of Conservation said, “Our work with Toyota will help ensure our kids experience and care about our natural places and wildlife. We are hoping a whole new generation of young people will become guardians of our land and sea."“Inspiring Kiwi kids in this way is about future-proofing conservation in New Zealand.”
“Toyota is providing DOC with invaluable assistance to develop a programme that will appeal to New Zealand families, and their support will help us spread the message and get Kiwi kids and families actively engaged.” Toyota CEO Alistair Davis is enthusiastic about Toyota’s alignment with the department. “We are excited to be working with DOC on a project that is close to our hearts, helping to grow and support the best of Kiwi life.”
“Taking advantage of our stunning natural environment and enjoying the outdoors has been a central part of Kiwi lives for generations.”
“Like DOC, Toyota is passionate about putting the fun into conservation for Kiwi kids, and making it easy for families to have great experiences in the outdoors. The partnership programme is still under development and is expected to be launched in early 2016.
Source: Believe Magazine - Issue 12 2015