03 January 2013 / Corporate
2012 will go down as Toyota's best sales year on record as Kiwis bought more new and used Toyotas in New Zealand than in any previous year, and purchased a record number of parts and accessories.
Preliminary industry data indicates Toyota sold 22,110 new vehicles and 7,646 used vehicles in 2012. The year also marked 25 years in a row for Toyota as this country's market leader for new car sales.
Steve Prangnell, Toyota General Manager Sales and Operations, says Toyota has its loyal customers to thank for a record year in 2012.
"Kiwis have been through some tough times in recent years and we are humbled by the fact that our customers have continued to believe in our products and support Toyota, resulting in record sales."
Mr Prangnell says 2012 saw the new vehicle market in New Zealand grow at almost 10 times the rate of the country's economy to bounce back to pre global financial crisis levels.
In 2012, the overall new car market was up 19 per cent on 2011 and Toyota captured a strong 22 per cent of the market. Toyota's passenger market share was 20 per cent and its commercial share was 27 per cent.
Mr Prangnell says Kiwis were clearly excited by Toyota's new models launched in 2012 including Camry, a family of Prius models including the Prius c and v, Avensis, Aurion, the sporty 86 and the ever popular Corolla.
"Corolla and Hilux are the two best selling vehicles in New Zealand, but the release of the Toyota 86 was one of the year's real success stories, capturing the imagination of sports car fans and the motoring media," he says.
The 86 was in hot demand ahead of its August launch and picked up a string of awards and accolades both here and overseas including Car of the Year awards in New Zealand, Australia, and the United Kingdom.