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Seventh Generation Toyota Camry Designed to Meet Market Needs

Toyota has released the all new seventh generation Camry.

The 2012 Camry is available in petrol and hybrid versions offering contemporary design and improved driving dynamics.

Toyota New Zealand General Manager of Product Planning, Neeraj Lala said "This new Camry is better in every way. It's faster, it's bigger, and it's more economical. We've designed our line-up to suit the needs of New Zealand customers and meet the demands of the current market trends."

"This is a new era for Camry," said Mr Lala. "Toyota designers have focussed on both the emotional and rational needs of customers with the objective of firmly establishing Camry as the best-selling medium car and enhancing Toyota's quality position."

"Toyota sought input from customers and using their feedback have prioritised development of improved safety systems and quality processes to produce what is arguably the best Camry yet," said Mr Lala.

When designing this new model, Toyota engineers were faced with the dual challenge of changed market conditions and new competitors entering the market.

Customer feedback was key to creating this vehicle. By looking at the outgoing Camry through the eyes of the customer, target areas for improvement were revealed.

Customers were asking for a more engaging driving experience, with better braking performance, improved fuel consumption and a new engine and transmission combination.

As well as these rational areas, designers also focussed on improving the emotional appeal of the car. This was achieved by giving the car a fresh look, a superior ride with exceptional noise, vibration and harshness (NVH), and a more enjoyable driving experience.

Mr Lala said, "Toyota engineers have listened, and they've come back with a car that ticks all the boxes. This Camry is fun to drive, and we know our customers are going to enjoy it."

This 2012 model represents the latest in a strong line of cars bearing the Camry name. The seventh generation Camry will be built in nine countries and sold in 110 nations worldwide.

By the end of 2011, over 15 million Camry had been sold worldwide, making it the second best-selling Toyota car after the Corolla.

"Camry is a vitally important model for Toyota globally. Camry and Corolla together contribute more than 60 per cent of Toyota's total passenger car sales. We've been selling Camry in New Zealand since 1987, clocking up over 47,000 units. So it's an important model for our local customers too," said Mr Lala.

The 2012 Camry combines a new 2.5 litre four cylinder engine and six speed automatic transmission to deliver better performance while significantly reducing fuel consumption and emissions.

Hybrid versions unite an adapted version of the new 2.5 litre engine with Toyota's proved Hybrid Synergy Drive technology.