17 February 2010 /
TOYOTA PROUDLY SUPPORTS WWF& EARTH HOUR 2010
Toyota has proudly supported the activities of WWF-New Zealand (World Wide Fund for Nature) for over 25 years and is excited be supporting WWF's Earth Hour campaign again in 2010.
Earth Hour is the lights-out event that has created a powerful symbol of the massive public support for continued action on climate change. In 2010 Earth Hour will be a major call to action for every individual, government and business to take responsibility and play a part in ensuring a sustainable future.
Toyota NZ CEO Alistair Davis said the rapidly growing participation in Earth Hour around the globe shows that people are becoming more aware of the impact of their lifestyles on the environment, and are ready to do their bit to make it better.
"Turning off your lights for an hour may not seem like much" he says, "but it quickly adds up, and when people realise it's not that hard they are often encouraged to do more".
While he admires those who are prepared to make much more drastic changes to their lifestyle to preserve the environment, Mr Davis is well aware that the majority of Kiwis need to be convinced that more environment friendly choices doesn't necessarily mean huge sacrifices to their current lifestyle.
Davis points to the global success of the Toyota Prius as testimony to this. "While the Prius is packed with revolutionary technology under its skin, it's not actually a lot different to drive than conventional cars, which has been a huge part of the success of the Prius in popularising hybrid technology and delivering significant global fuel and emissions savings".
Toyota has now sold over 2 million hybrids globally, and last year introduced its third generation of the Prius hybrid.
Earlier this week Toyota launched the all new Australian-made Hybrid Camry in New Zealand. The new Hybrid Camry delivers over 20 per cent more power and 30 per cent better fuel economy and emissions compared to non-hybrid versions, and represents a crucial step for Toyota towards broadening the appeal of hybrid vehicles.
At the launch of Hybrid Camry Davis said Toyota was enthusiastic about introducing the Hybrid Camry to Kiwi motorists and said it was a key part of the company's strategy to make hybrid motoring the norm.
"With both our business and private customers in mind, we've packaged up the convenience and practicality of one of New Zealand's most popular mid-sized sedans with the fuel efficiency and emissions characteristics of a much smaller vehicle."
"It means there is now a wider choice of Toyota hybrid vehicles for New Zealand drivers, and we're confident the Hybrid Camry will encourage a whole new segment of drivers towards the clear benefits that hybrid vehicles offer.
"Far from a being a sacrifice, the Hybrid Camry delivers better power and performance for drivers, with significant benefits for the planet and their pockets," Davis says.
Toyota is proud to support Earth Hour 2010 efforts to reduce New Zealand's environmental footprint, and believe the new Prius and Hybrid Camry models both offer simple, practical ways for individuals and companies to reduce their environmental footprint.