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New Generation Prius is Packed with Safety Features

The all new third generation Prius is full of active and passive safety features to ensure the best possible safety for both the driver and occupants.

Both the Prius and the Prius i-Tech models are fitted with an advanced airbag system to help in the event of a front or side collision.

A total of nine airbags, including driver and front passenger's front and side airbags, front and rear curtain shield airbags, and a driver's knee airbag are standard for both new Prius models.

Active front headrests are used in both front seats to reduce the possibility of whiplash injury in a rear collision. This system uses a mechanical linkage to move the headrest up and forwards so that in a rear collision the headrest can more effectively cushion the occupants' head.

Prius' new state of the art braking system combines brake by wire technology and regenerative braking.

Regenerative braking uses the hybrid systems motor / generators to convert the vehicles kinetic energy into electric energy.

Within the braking system is another first for Toyota's passenger range, the emergency braking system. This system flashes the LED brake lamps to warn drivers behind when emergency braking is occurring. This allows for following drivers to react up to 0.7 seconds faster, helping to avoid potential rear-end collisions.

An Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD) Brake Assist (BA), electronic Traction Control (TRC) and Vehicle Stability Control (VSC) are included as part of Toyota's standard safety package within new Prius.

VSC automatically controls engine output and brakes on each wheel should the vehicle oversteer or understeer during a turn.

Three ALR/ELR rear seat seatbelts are included as standard. All three rear seatbelts have child seat tether anchor points as well as two ISO fixing points.

The Prius i-Tech has the added features of a pre-crash safety system with dynamic radar cruise control.

The pre-crash safety system alerts the driver if a collision is likely, then reacts by retracting the front seatbelts and arming the pre-crash brake assist system to improve braking performance. If the driver doesn't apply the foot brake, this system can step in, applying the brakes to reduce potential damage and injury. Using a millimetre wave radar located behind the front grille, Prius can scan the road up to 120 metres ahead, constantly searching for obstacles.

Linked with the pre-crash safety system, Prius i-Tech features a dynamic radar cruise control system. This advanced style of cruise control automatically detects vehicles ahead, adjusting speed to maintain a safe following distance. When the road ahead clears, Prius will automatically accelerate to return to the pre-set speed.

Parking hassles are gone from Prius i-Tech thanks to an advanced Intelligent Parking Assist (IPA) system. Able to detect available parking spaces then automatically guide you into tricky reverse parks, all you need to do is maintain speed with the foot brake.

Toyota Prius has an all-new platform and redesigned front and rear suspension for improved active safety, handling agility, stability and ride comfort.