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Backing Rugby. Backing Aotearoa.
Toyota has partnered with New Zealand Rugby because we believe in the power of unity, in the way a game can bring a nation to its feet and a community to its heart.
Together, we’re not just backing the game, we’re backing every New Zealander who lives it.
Why rugby?
Rugby is more than a sport in New Zealand – it’s a powerful expression of who we are, connecting whānau, communities, and generations through shared pride and passion. It teaches resilience, unity, and respect. Values that echo far beyond the field and into the heart of our national identity.
Out and about
Toyota has always backed local communities, and this partnership is the perfect way for us to help make dreams a reality. Through local Skills & Drills sessions, we are giving our rangitahi a rare opportunity to learn from and play with their heroes – the All Blacks and Black Ferns.
This is our way of spotlighting the local legends and grassroots heroes who make rugby (and life) happen in every corner of New Zealand.
Training is where it’s at
For our teams in black, training is a commitment to excellence, resilience, and unity – values that ring true to Toyota. Every drill, every rep, and every moment of preparation shows commitment to continuous improvement, reflecting the drive to go further, together. That’s why we proudly support the ambition to be better – on the field and in everyday life.