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Together we’re going places
Our Brand Guardians represent the values we live by at Toyota. Their passion for making Aotearoa a better place for all shows in the actions they take to inspire their communities and help build a better tomorrow. These are the people that will truly help us go places.
Richie McCaw
Richie McCaw is a legendary New Zealander whose leadership, integrity, and connection to Kiwis make him the perfect fit for Toyota. From grassroots sport to the global stage, Richie helps us inspire deeper community engagement and champion values that move New Zealand forward.
Dame Lisa Carrington
Growing up with New Zealand's stunning natural landscapes as her playground, Dame Lisa Carrington has a deep understanding of how important it is for everyone to take meaningful actions towards protecting our environment.
Matt Watson
Matt Watson is a fishing enthusiast and environmentalist on a mission to show that these passions go hand in hand, teaching people to leave our ocean healthy and abundant for generations to come.
Emma Twigg
While channelling her competitive spirit, Emma Twigg also strives to keep athlete wellbeing at the centre of sport. Within the context of diversity, she looks to inspire future generations to continue challenging the status quo.
Dr Michelle Dickinson
Michelle is an engineer, nanotechnologist and bestselling author committed to empowering young minds, advancing gender diversity and leadership opportunities for New Zealand women by creating a more inclusive and equitable environment.
Cameron Leslie
Cameron Leslie is more than an athlete. He instils the virtues of hard work and determination, inspiring new generations to know they can accomplish the goals they set for themselves.
Paddy Gower
We’ve partnered with Paddy Gower to help create space for dialogue, connection, and positive change in communities across Aotearoa. Paddy engages with everyday Kiwis and community leaders to raise awareness of issues that matter, contributing to a stronger future for New Zealanders.
David Liti
David’s weightlifting gym in South Auckland provides hope to young people by helping them channel energy in a positive way. He also speaks at schools across the country, inspiring Kiwi kids to dream as big as he does.
Sir Dave Dobbyn
Sir Dave Dobbyn is a New Zealand legend that needs no introduction. His iconic songs and work for charities across our country make him an inspiration to all.
Willie Apiata
Willie Apiata is New Zealand's most decorated living war hero and recipient of the Victoria Cross for New Zealand. He’s hosted at-risk youth programmes to show our vulnerable communities a better path forward.
Dame Valerie Adams
She’s an iconic shot-putter and one of New Zealand’s most successful athletes ever. But Dame Valerie Adams is more than an athlete. She’s also working with Global Women, helping push women from Aotearoa into positions of power.
Marc Ellis
Marc Ellis inspires us all to take the roads less travelled – bumps and all. A hero on the field and off, he’s passionate about a brighter future for New Zealand.