Richie McCaw is a legendary New Zealander whose leadership, integrity, and connection to Kiwis make him the perfect fit for Toyota. From grassroots sport to the global stage, Richie helps us inspire deeper community engagement and champion values that move New Zealand forward.

Growing up with New Zealand's stunning natural landscapes as her playground, Dame Lisa Carrington has a deep understanding of how important it is for everyone to take meaningful actions towards protecting our environment.

Sarah is an authentic and respected leader who embodies manaakitanga and whanaungatanga, connecting New Zealand Rugby with communities across Aotearoa. Her accolades reflect her leadership, humility, and work ethic. She was the first woman to win the Tom French Memorial Māori Player of the Year award, has been appointed an MNZM, is a double Olympic Champion, and holder of multiple World Rugby titles. As a leader with immense mana, Sarah strengthens our partnership with New Zealand Rugby, focusing on youth, inclusion, cultural representation, and community impact.

Matt Watson is a fishing enthusiast and environmentalist on a mission to show that these passions go hand in hand, teaching people to leave our ocean healthy and abundant for generations to come.

Gemma is making a significant social impact across the realms of wellbeing, fitness, young women’s empowerment, motherhood, and high performance. Through sharing her family life, and personal, authentic and relatable lifestyle content, Gemma engages everyday Kiwis in a way that feels genuine and inspiring. Gemma provides the ability to connect in compelling ways to broader New Zealand mobility audiences and communities and our Toyota customers.

While channelling her competitive spirit, Emma Twigg also strives to keep athlete wellbeing at the centre of sport. Within the context of diversity, she looks to inspire future generations to continue challenging the status quo.

Cameron Leslie is more than an athlete. He instils the virtues of hard work and determination, inspiring new generations to know they can accomplish the goals they set for themselves. 

We’ve partnered with Paddy Gower to help create space for dialogue, connection, and positive change in communities across Aotearoa. Paddy engages with everyday Kiwis and community leaders to raise awareness of issues that matter, contributing to a stronger future for New Zealanders.

David’s weightlifting gym in South Auckland provides hope to young people by helping them channel energy in a positive way. He also speaks at schools across the country, inspiring Kiwi kids to dream as big as he does. 

Michelle is an engineer, nanotechnologist and bestselling author committed to empowering young minds, advancing gender diversity and leadership opportunities for New Zealand women by creating a more inclusive and equitable environment. 

Sir Dave Dobbyn is a New Zealand legend that needs no introduction. His iconic songs and work for charities across our country make him an inspiration to all.

Willie Apiata is New Zealand's most decorated living war hero and recipient of the Victoria Cross for New Zealand. He’s hosted at-risk youth programmes to show our vulnerable communities a better path forward.