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Toyota New Zealand is bringing its latest electrified vehicles to Fieldays, putting low-emissions technology in front of one of the country’s most practical and performance-focused audiences.
The line-up will include the launch of the bZ4X Touring battery electric vehicle (BEV) and the RAV4 Plug-in Hybrid Electric Vehicle (PHEV). These will be showcased alongside established workhorses like the Hilux, the brand-new Hilux BEV, and Hiace, giving customers a side-by-side look at how different powertrains are suited to different jobs, and how they compare in real-world conditions.
Toyota New Zealand Chief Executive Officer, Tatsuya Ishikawa, says bringing electrified vehicles into a rural environment is a deliberate move, aimed at demonstrating how the technology performs beyond urban settings.
“Fieldays is where New Zealand comes together to talk about how we work, live and move, so it’s absolutely the right place to have conversations about what the future of mobility looks like in industries where capability matters most.”
The RAV4 Plug-in Hybrid Electric Vehicle (PHEV) supports shorter day-to-day driving in electric mode, with the flexibility of a hybrid system for longer journeys. Designed to suit a range of driving needs and lifestyles, it combines electric capability with the reassurance of petrol backup when required.
The all-electric bZ4X Touring represents Toyota’s latest step forward in battery electric technology, with all-wheel drive capability designed to provide improved traction and stability across a range of conditions, from gravel roads and ski field access routes to farm tracks and other low-grip surfaces, helping drivers maintain confidence in more challenging environments.
Toyota says its goal at Fieldays is not to change perceptions overnight, but instead to demonstrate how electrification may apply across different industries and operating environments.
“We understand a one-size-fits-all approach won’t work for everyone, especially for those in rural New Zealand. Our role is to provide high-quality options that suit how customers actually live and work, while supporting a gradual shift to lower-emissions vehicles.”
This future-focused line-up will sit alongside a significant milestone for the brand, with Toyota New Zealand also marking 50 years of Hilux at Fieldays, including its recent introduction of a battery electric (BEV) variant. Long associated with durability in New Zealand’s toughest conditions, Hilux remains a benchmark for real-world performance.
“Hilux has earned its place by proving itself time and time again. As we look ahead, we’re applying that same focus on quality, durability, reliability and real-world performance to new technologies.”
As the Southern Hemisphere’s largest agricultural event, Fieldays provides a unique opportunity for businesses to showcase cutting-edge technology and innovative products to thousands of New Zealanders. Ishikawa says the event provides the ideal place to engage directly with people who are questioning how electrified vehicles fit into rural and industrial sectors.
“Every year our team looks forward to Fieldays and the opportunity to speak directly with customers. We encourage anyone who is curious, or even sceptical, to come and talk to us about how the future of mobility could apply across different sectors.”
Toyota will also host a line-up of Brand Guardians across the of Fieldays, including Paddy Gower, Richie McCaw, Dame Val Adams, Matt Watson, and Marc Ellis, alongside Toyota New Zealand Executives. Their presence will give visitors the chance to engage with familiar faces associated with performance, resilience and capability.