Toyota New Zealand celebrates 20 years as the most trusted car brand

Toyota New Zealand has once again been recognised as New Zealand’s Most Trusted Car Brand in the 2025 Reader’s Digest Trusted Brand Awards, marking an impressive 20 consecutive years in the top spot. 

This recognition shows the confidence Kiwis have placed in Toyota for two decades.

Toyota New Zealand CEO Tatsuya Ishikawa says, “Receiving this recognition for the 20^th year is a proud moment for all of us at Toyota. It reflects the strong relationship we have built with New Zealanders through our commitment to quality, innovation, and service.”

“This milestone is a testament to the passion and hard work of everyone across our team, from design and manufacturing to sales and service, who strive every day to deliver high-quality vehicles and exceptional service at every stage of the customer journey.”

Trust is not taken for granted at Toyota. It is earned through consistency, transparency, and genuine connection with our communities. These values continue to guide Toyota’s operations, alongside the company’s Kaizen philosophy of continuous improvement, ensuring it evolves to meet the changing needs of customers and the environment.

Among the brand’s standout achievements in the past year, Toyota RAV4 retained its position as New Zealand’s best-selling passenger vehicle and was also named the People’s Choice winner in the AA Driven Car Guide 2024 NZ Car of the Year awards.

Toyota achieved the top ranking in the 2024 Kantar Corporate Reputation Index, showing its reputation for trust, leadership, and responsibility.

“These recognitions reinforce the values Kiwis associate with Toyota: reliability, innovation, and care for our customers and communities,” says Ishikawa.

Toyota’s reputation also extends beyond passenger vehicles. Its commercial fleet continues to support thousands of Kiwi businesses with trusted workhorses, while a nationwide network of Toyota Stores, service centres, and the National Customer Centre in Palmerston North ensure localised support.

With a continued focus on hybrid and electrified vehicles, Toyota New Zealand is committed to driving a sustainable future.

“Ongoing loyalty and connections with our customers are what drives us forward,” says Ishikawa.

“We’re committed to being a trusted partner for Kiwis, finding a mobility solution for every occasion.”