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Toyota New Zealand is back at Fieldays 2025 with yet another impressive site, packed with the most impressive line-up of vehicles the company has ever brought to the Southern Hemisphere’s largest agricultural event.
With a spotlight this year on commercial vehicles and accessories, the Toyota site is all about celebrating the trusted workhorses that help Kiwis get the job done, whether on the farm, on the tools, or out exploring the places we love most about our country.
Visitors will get up close with the full range of Toyota’s hard-working vehicles, including the legendary Hilux Hybrid, the rugged Land Cruiser 70 and Land Cruiser 300, the ever-popular Prado, the versatile Hiace, and the go-anywhere RAV4.
Andrew Davis, Chief Strategic Officer at Toyota New Zealand, says the brand is here for New Zealanders who rely on their vehicles every day.
“We have a vehicle for everyone. Fieldays is the perfect place to showcase the capability, durability and reliability that Toyota is known for. Our commercial line-up is built for the real world, to support the farmers, tradies and business owners who are out there getting the job done. We welcome people to come and visit us at site 40 on I road, 11-14 June at Mystery Creek, to find the right vehicle for them.”
“Whether you're in farming, forestry, trades, or just love a rugged, reliable ride, Toyota’s Fieldays site is the one to visit. With vehicles built to work, built to last, and backed by Toyota’s legendary quality, durability and reliability, there’s something for everyone.”
In addition to vehicles, Toyota’s Fieldays site features a comprehensive range of accessories, tailored for the Kiwi lifestyle and workday. While the team is keeping a few surprises under wraps for the event, accessories remain a big part of the Fieldays experience, and Toyota has plenty in store.
Toyota’s newest Brand Guardian is also attending Fieldays, for his first time. Richie McCaw has partnered with Toyota, strengthening their opportunity to connect with New Zealanders in the community, engaging at a grassroots level and solidifying its position as the brand to partner with. It comes shortly after announcing a partnership with New Zealand Rugby.
Throughout the four days, visitors to the Toyota site will have the opportunity to rub shoulders with some of our most inspiring and accomplished New Zealanders. Toyota welcomes Toyota Brand Guardians Willie Apiata, VC, Dame Valerie Adams, Matt Watson, Emma Twigg, Paddy Gower, and David Liti. They’ll be joined by the always-entertaining crew from The Weekend Mish, giving visitors the chance to meet sporting legends, television personalities, everyday heroes and storytellers who represent the heart of the Toyota brand.
Not only will there be an array of Brand Guardians, but former Black Fern, Kendra Cocksedge will be joining the team on Thursday, and former All Black and local hero, Stephen Donald will be there on Friday.
Toyota is also making it even easier to drive away in a new workhorse. Buy any new Hilux or select Land Cruiser 70 series model and choose between either $2,500 worth of accessories or 3.5% finance. This Fieldays offer is available now through to 31 August 2025.