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Toyota’s smart, fun and affordable Prius c hybrid hatchback has been refreshed for 2015 with new exterior design details, an upgraded interior and three vibrant new body colours joining the range.
Having proven popular since its launch in 2012 as a spirited alternative to the mainstream notion of a hybrid, the Prius c range combines high tech driving fun with an affordable price tag.
“The Prius c really made people sit up and reconsider the idea of a hybrid vehicle as easy-to-own everyday transport when it arrived on the market,” says Neeraj Lala, Toyota New Zealand General Manager of Product Planning.
“Straight away it was clear this was no ordinary compact city car. It remains something unique in our range; a car that is genuinely fun to drive, can achieve stunning fuel economy and will even give you real time analysis on how much money you’re saving by driving economically, right there in the dashboard.”
Heralding the biggest change for 2015, a restyled front end adds even more dynamic character to a hybrid hatchback that’s anything but ordinary.
The Prius c s-Tech grade is further enhanced with the addition of privacy glass, LED headlights, and LED feature fog lights.
Three new exterior colours befitting the crisp lines of the Prius c have been released for 2015 too: Zest, Tango and Cool Soda contribute to the nine colour palette.
Inside new darker premium trim materials are used throughout the range, while instrument panels and climate control air conditioning controls have been upgraded.
The Prius c offers a fantastic array of comfort and convenience features, including Bluetooth hands-free phone and audio streaming capabilities (including Voice Recognition software in the Prius c s-Tech), cruise control, a keyless ‘smart entry’ system. The colourful, intuitive-to-use 3.5” Multi-Information Display (MID) screen, gives the driver information on Hybrid, ECO and EV driving modes and other vehicle data.
The Prius c’s MID screen even displays how much this fantastic hatchback’s proven Hybrid Synergy Drive (HSD) system is saving in running costs. The unique Eco Drive Support Monitor gives an Eco score based on current fuel economy and how this translates into ‘real time’ dollar savings.
The sprightly 1.5-litre petrol engine with Toyota’s Hybrid Synergy Drive (HSD) generates total system power of 73.6kW for a fun and engaging on-road experience that delivers all the power required for town and country driving, while still maintaining impressive fuel economy and low category-leading emissions levels.
As well as fuel-saving technology and creature comforts, the Prius c range has all the safety features you’d expect of a modern hatchback. The 5-Star ANCAP safety rated Prius c has three-point ELR seatbelts fitted in all seating positions, ISO fixing points for child car seats, as well as child-proof rear door locks. There are seven airbags fitted as standard, including driver and passenger front, front side, front and rear curtain and driver’s knee airbags.
“The Prius c proves this economical technology is easily attainable as part of a dynamic package. It retains that level of fun we all look for in a compact car and combines it with sophisticated, world-leading Toyota hybrid technology for an affordable price,” continues Mr. Lala.
The exciting and economical 2015 Prius c range is available at Toyota dealers nationwide, with recommended selling prices starting at $30,830.