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5-star ANCAP proves Prius c has it all: hybrid tech, safety spec and value

New Zealand’s most affordable hybrid car now has a 5 star ANCAP safety rating.

Toyota New Zealand product general manager Neeraj Lala says he is delighted to bring customers a comprehensive safety package in a compact and affordable hybrid.

“We know that New Zealanders want to use hybrid vehicles, with hybrid sales growing 150 percent in the past five years. And we know too that safety is really important to our customers and their families.

“To now have achieved 5 star ANCAP in the Prius c means safe, affordable and environmentally responsible motoring is available to more people than ever.”

The popular Prius c, which retails from $26,990, was launched in 2012 and won immediate critical praise for its compact five-door format and real-world hybrid capabilities. Remarkable combined average fuel consumption of 3.9-litres/100km, along with convenience features such as the onboard Eco Drive Support Monitor give the driver the ability to calculate potential running cost-related dollar savings.

“When the Prius c first arrived on the market, it demonstrated that highly efficient hybrid technology could be packaged in a cost-effective hatchback,” says Mr Lala.

“Now with the awarding of a 5 star ANCAP safety rating, the Prius c has proven levels of safety that will appeal to both private and fleet buyers alike.”

The 5 star ANCAP (Australasian New Car Assessment Programme) safety rating applies to all three variants of the Prius c.

Every grade Prius c includes a comprehensive level of safety specification, such as a seven piece airbag system, three-point ELR seatbelts (with front seatbelts featuring pre-tensioners and force limiters), an Anti-Lock Braking System (ABS), Brake Assist (BA), Electronic Brake-force Distribution (EBD), Vehicle Stability Control (VSC), Traction Control (TRC), Hill-start Assist Control (HAC) and more.

In 2013, 462 Prius c were sold and so far in 2014, 273 have been sold.

ANCAP is supported by all Australian and New Zealand motoring clubs, the Australian Government, the New Zealand Government, Australian state and territory governments, the Victorian Transport Accident Commission, NRMA Insurance and the FIA Foundation.