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Versatile Prius v packaging expands hybrid appeal

Toyota's new Prius v is a versatile addition to the Toyota Prius family. Prius v marks an evolution of Toyota's Prius styling, providing extra room for passengers and cargo.


Prius v packs an impressive amount of interior space into its 4615mm overall length. The new model is just 135mm longer overall than the Prius hatch, and 80mm longer in wheelbase, but has 785mm more interior length.

Prius v is 1775mm wide, 30mm wider than the Prius, and is 100mm higher at 1590mm.

There is more space in every seat than Prius. The new vehicle has 1635mm of couple distance from front to third row seat hip points, and 965mm of couple distance from front to second row seat hip points.

It can comfortably accommodate people 190cm tall in the front seats, 180cm in the second row and 170cm in the third row.

The raised roof profile ensures more headroom than the flagship Prius. Head clearance is 90mm (+25mm) for the front row, 75mm (+45mm) for the second row with 10mm clearance for the third row.

Prius v offers optimum versatility in storage space. The rear door opening is 1105mm wide, 95mm wider than Prius, and luggage space is 75mm longer than Prius at 985mm. With nearly 60 per cent more cargo space than the Prius hatch, Prius v is bigger, wider and taller.

Even with seven passengers on board, the Prius v provides 180 litres of cargo space, with more available under the luggage area deck board. Storing the third row of seats provides a long flat luggage floor with a capacity of 485 litres.

One golf bag can be stored with the rear seats in place, or four bags with the third row seat folded. A tonneau cover is standard for selected models to conceal the contents of the luggage area, even when the rear seats are reclined.

The new car's seven seat format features three independent sliding, reclining and split-folding second row seats and a 50:50 split folding third row, giving a huge range of seating and cargo carrying combinations. All rear seats have convenient recline levers on the top of the seat backs, while the second row seats have a durable plastic backing for added durability when carrying cargo.

Each row of seats is raised slightly above the one in front, providing clear forward visibility for all occupants while maintaining ample head and leg room throughout. The first and second row seats have sculpted seat backs to create more leg room for the passengers behind them. Third row foot space is improved thanks to specially designed second row seat cushions.


The Prius v has an extended roofline which embraces the iconic Prius triangle silhouette while providing extra space for headroom and luggage. All exterior panels on Prius v are unique, marking it as an evolution rather than merely an elongated version of the Prius hatch. The long and low shape gives the appearance of a sporty wagon rather than a conventional MPV.

The front of the car incorporates sharp-edged headlights, turbulence-minimising aero corners for the bumpers and an enlarged trapezoid lower grille. LED daytime running lights give a contemporary look and consume less power than traditional headlight bulbs, improving visibility and safety.

The side profile of Prius v is characterised by a distinctive spindle shape, which enhances aerodynamic performance and ensures sufficient head room for third row passengers. Wheel covers aid efficient airflow around the side of the vehicle.

Prius v s-Tech and i-Tech grades have a Toyota-first large resin panoramic roof. With Toyota's largest ever opening area, it helps to improve a feeling of airiness within the cabin. Using resin allows a 40 per cent weight reduction compared to a similar glass roof, so it doesn't affect fuel economy. To ensure the vehicle doesn't heat up too much during the summer months, the electronic shades close automatically when the doors are locked.

The distinctive rear styling is highlighted by a practical, top-hinged tailgate, a roof spoiler and intricate combination lamps placed as far outwards as possible to maximise the luggage compartment opening. The roof spoiler provides aerodynamic benefits while giving a quality, streamlined look.

Prius v has an impressively low drag co-efficient of 0.28. Underbody covers aid aerodynamic performance.

Toyota's distinctive blue Toyota emblems are used front and rear, while the 'Prius v' name and 'Hybrid Synergy Drive' marks feature on the back door. 'Hybrid' badges are used on the front fenders.

Prius v is available in seven exterior colours: Glacier White, Crystal Pearl, Silver Pearl, Graphite, Ebony, Wildfire and Tasman Blue.