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New Range Improves Toyota Camry's Appeal

Toyota's new Camry line up means there's a model to suit the needs of all medium sedan buyers.

Toyota New Zealand General Manager of Product Planning, Neeraj Lala said, "We're likening the seventh generation Camry to a Swiss Army knife. It's got all the tools required during the work day, plus it's got the flexibility to tick the boxes for use in your private life as well."

"The medium sedan market in New Zealand is dominated by sales to businesses. Camry has always done well in this market - it's seen as smart and reliable car, with good quality and durability.

"We're proud of Camry's success in New Zealand, and we're taking that further with the new model."

"Camry has long been the benchmark for business buyers. It's the number one medium sedan for fleet, government and rental customers."

"The Camry GL has done very well in this market, so we're sticking to a tried and tested formula by offering a great fit-for-purpose fleet car. Add to that more power, style and value for money and we're confident the GL will continue to do well."

"There is a real opportunity for us to attract more user-chooser and private buyers to Camry. That's the market we believe Camry Atara will do well in. The new Camry Atara range has been introduced to offer even more options for fleet customers and to make it more attractive to user-choosers and small fleets. Our new Atara models have a distinct, sportier style, more power and features," said Mr Lala.

The 2012 Camry will also be offered with two grades of Camry Hybrid. Engineered with Toyota's Hybrid Synergy Drive (HSD) system, these models offer significant fuel and emission savings, as well as smooth power delivery and a uniquely quiet drive.

"We're pleased with the way the current Camry Hybrid has been accepted into the New Zealand market. With this new model we're offering fleet buyers a cost-effective car with lower whole of life costs than competitor's diesel models. We're also giving user choosers and private buyers the opportunity to drive the most technologically advanced Camry ever seen in New Zealand, the Camry Hybrid i-Tech."