20 September 2011 / Vehicles
Hilux has dominated the New Zealand light commercial market for nearly 30 years and Toyota has now refreshed its range with new looks and style.
The refreshed 13 model range is the result of over 40 years of continuous development and improvement.
Hilux's popularity in New Zealand, where it has been the top-selling light truck for the past 29 consecutive years, is reflected in cumulative sales exceeding 85,000 since its introduction here in 1976.
Everything that's great about Hilux is retained, but it just got better, more refined, more adaptable, more comfortable and more powerful.
Toyota New Zealand says the iconic Hilux has established outstanding customer loyalty and a proud legacy and expects that the new models will continue to increase the popularity of Hilux.
Toyota New Zealand's Chief Executive Officer Alistair Davis says "Hilux has a special place in the hearts and minds of New Zealanders, firstly through the legendary Crumpy and Scotty television commercials, followed by the humourous and over-the-top 'bugger' advertisements of the late nineties. Customers won't be disappointed with the next advertising campaign to support the new range, which will be also 'edgy'."
Despite the very successful advertising campaigns and promotions, the real success with Hilux is the toughness of the vehicle itself.
Its continued strong sales in the light commercial market affirms Hilux is far and away the number one truck in the country, showing Kiwis' love for this icon is as strong as ever.
Mr Davis says since its introduction in 1976 Hilux has been a contributor to Toyota success in NZ.
"Since its CKD days the model has never looked back and we have consistently been New Zealand's best selling light truck since 1982."
"This year we are aiming for 30 years in front. Cumulatively we have sold 85,602 (july ytd) Hilux in New Zealand. This makes it our second best-selling vehicle in NZ - still less than half Corolla numbers."