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Toyota's New Fourth Generation Prado Set to Capture Major Attention in it's Segment

The new 4th Generation Land Cruiser Prado range has just been launched in New Zealand and should strengthen Toyota's leadership position in the medium rugged 4x4 SUV segment.

Since its original launch, the Prado's versatility and reliability has made it a vehicle that is admired worldwide, with a proven record of success in over 170 countries and regions.

Toyota's fourth generation Prado is offered in three grade levels, a GX, a mid range VX and the range topping VX Limited.

The new models come with high levels of refinement and offer customers truly aspirational on road and off road capability.

Toyota New Zealand's General Manager of Sales and Operations Steve Prangnell said "New Prado provides customers with the opportunity to enjoy Land Cruisers legendary off-road capability in a package equally suited to refined daily driving."

Prado achieves cross-functionality by combining its off road, four wheel drive ability with a refined mixture of outstanding levels of interior comfort, on and off road safety and amenities that address the needs of all occupants.

Prado was first launched in New Zealand in 1998, which was the second generation, with the next significant model change in 2003.

The recommended retail price for the new GX with manual transmission is $78,490 with $1,500 added for automatic transmission. The VX model is $89,900 with the top-of-the-range VX Limited model priced at $104,990. The off-road package is $2,250 for the VX and a no-cost option for VX Limited.