16 November 2009 /
Toyota's 4th generation Prado continues Land Cruiser's reputation for being robust and virtually indestructible.
Prado's success can be attributed to its blend of impressive off road capabilities, inherent in its Land Cruiser DNA, with everyday utility and comfort.
Land Cruiser Prado has continuously evolved to satisfy diverse customer needs - and 4th generation Prado accelerates that trend.
It combines a full off road capability with superior on road driving pleasure and even higher standards of quality and comfort.
Land Cruiser has a pedigree stretching back over half a century and is fundamental to Toyota's reputation of quality, durability and reliability.
New state-of-the-art driving technologies are presented as an evolution of Land Cruiser heritage.
Toyota New Zealand General Manager of Sales and Operations, Steve Prangnell said, "Land Cruiser has evolved from a basic 4WD utility vehicle into an upmarket SUV".
"Everything Toyota has learnt in half a century of building four-wheel drives has gone into the design, development and manufacturing of the new Land Cruiser Prado," Mr Prangnell said.
"New Prado is the 3rd generation Prado to be sold in New Zealand and it is more than a step forward; it's a giant lead ahead in technology, performance, specification and value."