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Toyota is committed to fighting climate change.

One way we're doing so is by actively promoting the adoption of hybrid technology as a way of reducing fuel usage and carbon emissions.

Toyota New Zealand measures its carbon footprint under the Certified Emissions Measurement and Reduction Scheme (CEMARS) approach and sets targets and initiatives to reduce carbon. To make sure we are getting somewhere a biennial SDR is published to report progress.

We also engage in the leadership of New Zealand's Sustainable Business Council, which is focused on promoting sustainability across New Zealand business.

What's Your Impact?

Here's a fact: most cars produce vehicle emissions. That means carbon dioxide and pollutants. Even electric cars have some impact on the environment, as the materials needed to create them and the electricity needed to power them, are never completely free of negatives. In some ways, you simply can't find a car that has zero impact on the environment. But it's definitely true that some are more sustainable than others.

What's the Alternative?

Maybe you should just take the bus?  Drag out the bike rusting in the garage?  Walk? We don’t always need to use our car, but there are all sorts of reasons why non-car transport choices don’t always work for people. It makes sense to choose the right car for your needs.

The only way to drive with minimal emissions is to drive a vehicle powered by electricity that comes from a renewable source.  But many purely electric cars have limited range.

Even electric vehicles have to get their energy from somewhere. If this source is wind or hydro-generated electricity it is sustainable, but if it is from a coal fired power station then there is still a CO2 impact, albeit a reduced one.

We believe the best solutions available today are vehicles which use fuel more efficiently. Hybrid cars use around half the fuel of similar vehicles in their class, and produce significantly less air pollutants. The most widely known hybrid vehicle is the Toyota Prius, but many more models are becoming available.


How Sustainable is the Car You Want?

Taking the time to investigate the sustainability and vehicle emissions produced by your new car helps you understand the total cost of owning it. Not only that, it also helps you decide whether the vehicle is a practical solution for you and a good one for the environment.

Vehicle labelling, introduced in April 2008, offers an easy way to investigate how sustainable your new car is. Star ratings available through Right car tell you not only how fuel efficient your car is, but also how it rates for emissions of carbon dioxide and production of pollutants.

Other useful resources include:


We believe in trying to make a difference

At Toyota we believe in trying to make a difference, and that a better tomorrow starts today. Minimising the environmental impact of our vehicles and our business in general is an important aspect of that.

We're constantly working on the sustainability of our vehicles. We also believe if you can dream it you can do it. A belief that was important in the development of our original hybrid vehicle, the Prius, in 1997.

This belief that has powered the production of over one million hybrid vehicles. And it's lead us to set a goal to produce a car that makes the air cleaner as it drives – and mean it.

We’re serious about these goals, our engineers measure the full environmental impact of our cars over their lifetime, not just through fuel efficiency and emissions reduction.

The Toyota Prius is leading the way in life cycle design. Here's how:


  • Chlorine and Bromine-free materials are used in all wiring, harnesses and insulation materials. This facilitates recycling
  • Light-weight body parts feature throughout the Prius. Lead has been reduced by a third, including lead-free parts in the radiator, heater core, wire harness coverings and fuel tank, with the bonnet and roof both made from aluminium
  • PVC content has been reduced to 1/10th of the amount used in a conventional car, including wire harness shields, door trims and car undercoat painting
  • Toyota Super Olefin Polymer has been introduced. This thermoplastic has excellent recoverability and does not deteriorate even after repeated recycling. It features in the Prius' bumpers, grille, door sill and windscreen base.
  • The Prius is designed from the ground up for recycling wherever possible. That means much of it is easy to dismantle, with hole and pull strings for the wire harnesses, ground terminals and junction blocks.
  • An aerodynamic body shape, including wheel spats and smooth floor panels, reduces wind resistance and air drag to maximise fuel economy

Toyota recycles materials wherever it can. This includes re-using shredder dust recovered from the recycling of cars, which is then used in dash and floor-silencer materials.