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The mix of customer in various vehicle sectors are changing said Toyota's CEO Alistair Davis as he addressed motoring journalists at the launch of the new Hilux in Queenstown today.
Since the recession, there has been a significant growth in sales of SUVs and commercial vehicles.
While he says this has been partly driven by business demand driving up commercial sales, there are also underlying trends apparent.
With the deepening of the recession, Mr Davis says the Kiwi family has been struggling to balance competing demands on their budgets.
"The SUV and the double cab light truck offer customers the ability to combine a work vehicle with a family vehicle within one overall package."
He says he's certain that customers are seeing the increased availability and specification of these vehicles as the ideal solution to the unending motoring dilemma of which car to choose amongst so many good products.
"There is also a blending of the vehicle genres occurring as car companies seek to offer multi-purpose vehicles between the conventional passenger sedan and conventional commercial truck or van. With the re-emergence of wagons now fighting back against the cross-over SUV and the revitalisation of the MPV concept, there is an ever-widening choice for the motorist to work through."