Our corporate theme of ‘Everyday People’ is a visual representation of our commitment to the local communities in which we operate.
We help to celebrate and protect the unique ‘Kiwi’ lifestyle that is the backbone of our community.
Club Rugby is the foundation of all New Zealand Rugby and rugby clubs serve valuable roles as community centres throughout the country.
Those at the top of their game had to start somewhere and that’s where their local Rugby Club has played a large part in the development as a player and a person, says GrassRoots rugby producer Graeme Veitch.
“The total dedication by thousands of young, and not so young, men and women to attend training on cold winter evenings can only be admired by all…then they turn out weekend after weekend to do battle on the rugby fields of our country to uphold the pride and tradition of their club,” says Veitch.
He says it is not about the winning or losing, or the hope of one day being an All Black; its simply about playing this great game of ours.
For over 100 years a mere handful of these battles were televised and then only some of the Club finals…then nearly a decade ago along came Toyota GrassRoots Rugby.
Now all 21 weeks of the Club Rugby season receives on air coverage and this has helped to preserve the rich sporting and community traditions of GrassRoots Rugby.